D. Martyn Lloyd-Jones, from Preaching and Preachers (pp 139-140):
The fact is that the world expects us to be different; and this idea that you can win the world by showing that after all you are very similar to it, with scarcely any difference at all, or but a very slight one, is basically wrong not only theologically but even psychologically.
Our Lord attracted sinners because He was different. They drew near to Him because they felt that there was something different about Him… this idea that you are going to win people to the Christian faith by showing them that after all you are remarkably like them, is theologically and psychologically a profound blunder.
In this realm we are dealing with God, and our knowledge of God, and our relationship to God. So everything here must be ‘under God’ and must be done ‘with reverence and godly fear’. We do not decide this; we are not in charge and in control, it is God. It is His service, and He has to be approached ‘with reverence and with godly fear, because our God is a consuming fire’….light entertainment, easy familiarity and jocularity are not compatible with a realisation of the seriousness of the condition of the souls of all men by nature, the fact that they are lost and in danger of eternal perdition, and their consequent need of salvation.